Youth! Eh, screw ’em. Noisy. Obnoxious. Don’t understand them. But don’t worry, there’s someone out there trying:
“I don’t believe that young buyers don’t care about owning a car,†says John McFarland, GM’s 31-year-old manager of global strategic marketing. “We just think nobody truly understands them yet.
We’re trying to get the emotional connection correct,†says Doug O’Reilly, a publicist for Subaru.
Half of a typical family’s spending today goes to transportation and housing, according to the latest Consumer Expenditure Survey, released by the Bureau of Labor Statistics.
I don’t know about you, but it’s nice to see someone – anyone – trying to “get the emotional connection correct.” Remember when like parents used to have to do that? Thank heavens for corporate America.
http://www.theatlantic.com/magazine/archive/2012/09/the-cheapest-generation/309060/?single_page=true
Consumer Expenditure Survey:
http://www.bls.gov/cex/
